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6 May

Photography: Redefined Or Lost?

Photography has undergone a significant transformation over the recent 100 years, with technology playing a major role in shaping its evolution. The latest trend is the rise of Artificial Intelligence (A.I.), which has taken over many of the technical skills traditionally required by photographers. The implications of this trend are far-reaching, and it is worth exploring how A.I. is redefining photography.


The Rise of A.I. in Photography

Artificial Intelligence is now being used in various ways to enhance photography. One of the most common applications is in image processing, where A.I. algorithms are used to improve the quality of photos for example by reducing noise like in the new Adobe Lightroom. In another example, A.I. can be used to remove skin imperfections from images, improve sharpness, and even enhance colors. This means that photographers can now create photos that are of higher quality than ever before, without needing to have advanced technical skills.

Another area where A.I. is making an impact is in the automation of various tasks. For example, A.I. can be used to automatically adjust camera settings to optimize the exposure, focus, and other parameters. This means that photographers can now focus more on the creative aspects of photography, rather than getting bogged down in the technical details.

Why Technical Skills Are No Longer Enough

While technical skills have always been important in photography, they are no longer enough to succeed in the industry. With A.I. taking over many of the technical tasks, photographers need to focus more on the creative aspects of their work. This means that they need to be able to think outside the box and come up with unique and innovative ideas that set them apart from the competition. This includes creating environments for the background, a new sky, and props with artificial intelligence.

Another reason why technical skills are no longer enough is that photography is becoming more accessible to the masses. With the rise of smartphones and social media, anyone can take a decent photo and share it with the world. This means that photographers need to offer something more than just technical expertise if they want to stand out in the industry.

A.I. Photography will become a thing as recently proven by fashion labels that used artificial intelligence to create a fashion shoot instead of hiring models, makeup artists, stylists, hair stylists, technicians, photo editors, and of course photographers. Also, there was no need to book an expensive photo studio or location. They just have proven that anyone needed for a classic photoshoot is replaceable by one person knowing how such A.I. systems work.

Embracing the Future: Redefining Photography

The rise of A.I. in photography is not something to be feared but rather embraced. It offers photographers new opportunities to explore their creativity and push the boundaries of what is possible. By embracing this new technology and the automation of technical tasks, photographers can focus more on the creative aspects of their work and produce truly exceptional photos.


Let me say it here once and for all time, the rise of A.I. is a trend that is here to stay. While it may be unsettling for some photographers who have spent years honing their technical skills, it is ultimately a positive development for the industry. By embracing the future and redefining photography, we can create a new era of creativity and innovation that will benefit everyone.

The following video of Tony & Chelsea Northrup might help you to understand what happens right now.

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